Research has shown that repeating a claim increases that claim’s perceived truth value.
However, for a long time, it was assumed that this so-called truth-by-repetition (TBR) effect only applied to claims whose truth value was unambiguous.
A new study confirms what politicians and advertisers knew all along: that TBR works on virtually any kind of claim, even highly implausible ones.
- Tim Brinhkof
I can't help but notice how some of our local leaders are repeating mistruths over and over again. Some people gobble up this information like words of the Gospel.
Statistics is very simple, they can be manipulated, massaged and misstated either intentionally or by error.
Comments